Ford put a tremendous amount of effort into the 1967 Safari Rally, entering seven cars in total and spending a budget of ?50,000 on the event. Motorsport is, however, a fickle thing and they were beaten to the overall win by the previous year's victors, Bert Shankland and Chris Rothwell, in a Peugeot 404. Ford led the rally initially with the Soderstrom/Palm car modelled here. However that car developed alternator trouble, and because they were unable to use all their lights they did not see a huge trench running across a road on the route. Being first on the road, they plunged headlong into it and their rally was over.